Honesty is the best policy.

We take transparency pretty seriously around here, and we don't claim to be anything we're not. We make clean, natural, and organic skincare that delivers results. Looking for proof? Our independent clinical trials, awards, and customer reviews will help with that.

Before any of our new formulations are released, they're trialled by a plethora of people. From our very own team members (who are the toughest critics), to a database of skincare addicts who provide unbiased, independent feedback on the results they see and feel. By the time they get to you, our products have been tried, tested, and proven worthy by an army of clean beauty junkies. That's how we know you'll love them.

clinical trials

Supporting scientific evidence.

It's important to us that our products do what we say they will; that's why we get third-party labs to carry out independent clinical trials. They provide us with solid, unbiased statistics about our formulations.

Locally made, internationally recognized.

customer love

Nothing makes us prouder than being endorsed by our customers.

So you can imagine how ecstatic we were to receive not one, but thousands of five-star reviews on our online retail platforms, including Amazon. Your appreciation is why we do what we do.


Since 2002, we’ve won over 300 awards.

We've gained prestigious international accolades, like Allure Magazine's 'Best of Clean Beauty' award for our Rosehip Oil Antioxidant+. We've also attracted attention, winning awards for our sustainable and ocean-safe formulations. As lovely as all the praise is, our mission wasn't to fill our trophy cabinet, it was to create natural beauty products that are both clean and effective.