Our Responsibility


Clean beauty, it’s about more than ingredients.

As well as creating natural beauty products, we're committed to navigating our practices with a steady moral compass. To do that, we work closely with our partners and suppliers to find sustainable solutions, support communities, and back causes we believe in.

carbon neutral

Proudly carbon neutral.

As a part of the beauty industry, we have a real responsibility to minimise our impact on the environment and to continually be on a journey to do so. We're proud to say that our corporate operations are CarboNZero certified and we've been carbon neutral since 2007. To offset our carbon emissions, we've partnered with Toitu, supporting a mix of initiatives including permanent native New Zealand forestry and overseas wind farms.

Empowering women.

Whether it be going back to work, the school pick up, special family events or simply to face the day feeling more like themselves, the free Look Good Feel Better classes provide an informal, relaxed, and informative environment - for any person with cancer, at any stage of treatment - to learn simple techniques to take care of their skin, hair, body, and mind. Look Good Feel Better focuses on self-care, away from the worlds of diagnosis and medical appointments.

Empowering women to be the best versions of themselves is part of our DNA! That's why we're proud to be a skincare donation partner of Look Good Feel Better, to support the charities huge demand for their facing cancer with confidence take home packs given out at their Look Good Feel Better workshops.


We celebrate natural beauty.

And proudly feature real, unretouched people of all ages in our campaigns.



Tackling waste one step at a time.

Our packaging isn't perfect but we're committed to making improvements. In 2021 we switched many of our products from plastic to glass (an endlessly recyclable material), and we've introduced PCR (post-consumer plastic) for our tubes. Our focus on this is simple: to help close the loop on packaging. No complicated or time-consuming recycling schemes.


No boring board.

Any cardboard we use meets the standards set by the Programme for the Endorsement of Forest Certification (PEFC). It's a global not-for-profit that specialises in responsible, sustainable forest management and guarantees that our cardboard is produced from forests managed to preserve biodiversity while benefitting local communities.