Here’s a look the journey we’ve been on over the last couple of decades to bring clean, natural formulations, ultimately inspired by you..
Founded with simplicity in mind
Setting standards for ‘clean’ beauty
In 2012, we were the first New Zealand brand to ever receive NATRUE certification – a stringent and transparent process that confirmed our way of operating aligned with their vision for a cleaner, kinder cosmetics industry.
Since then, we’ve let our third-party certifications do the talking, using official NATRUE (certified natural) and BioGro (certified organic) standards to be transparent with our customers – you. These include:
- Using only science-backed organic, natural, or nature-identical ingredients
- Ensuring a cruelty-free production process from start to finish
- Tracing the origin of our ingredients to make sure they’re ethically sourced
- Supporting growers and suppliers with fair-trade production standards and practices